CREATIVE

CREATIVE

Portrait of Erica Rådeström

Erica Rådeström, Creative Copywriter

Copywriting, Concepts, Brand & Strategy

Curiosity has always had a way of taking me places I didn’t quite expect. From working as a stewardess on a luxury yacht in the Mediterranean to life aboard a much bigger ship, sailing the rough waters of the Norwegian coast. One afternoon, I spontaneously said yes to a small role in a Netflix production, because, why not? I didn’t really have that much else to do that Saturday anyway.

Somewhere in between, I explored music production and DJing. Eventually, that path took me to Los Angeles, where I studied at Santa Monica College and discovered my love for marketing and communication.

Along the way, I’ve travelled from the jungles of India to the northern lights of Iceland, camera in hand. On one less fortunate adventure, I ended up in a hospital bed in Tanzania (I promise, no lions on the savannah were involved.)

And today, that winding road has led me to Berghs, a dream of mine since high school. It took a few unexpected turns, but somehow I found my way back to where I always wanted to be. Now I study Copywriting (and everything that comes with it) and get to turn the thing that has followed me through all of it – a curiosity for people, places and stories – into ideas and words.

Selected Work

Experience

2026
Copywriter InternDiffer Agency

Wrote copy for client projects across PR, web and print, including a press release and campaign materials. Contributed to concept development, client meetings and project research.

2022-CURRENT
Store Manager & Hospitality CrewHavila Kystruten

Worked across hospitality and retail, including responsibility for store operations, purchasing, sales, inventory and merchandising.

2022
Marketing InternWellbration

Created written content for the website and social media, including articles, Instagram posts and reels, alongside research on relevant social media accounts.

2021-2022
SalespersonSthlm Blvd/Marty

Worked with personalized shopping experiences, helping customers select clothing based on their needs and personal style, alongside sales and inventory management.

Education

2027 Graduation
Berghs School of Communication, StockholmCopywriter/Art Director Program
2020 Graduation
Santa Monica College, Los AngelesCertificate in Business Marketing