CREATIVE

CREATIVE

Portrait of Erica Rådeström

Erica Rådeström, Creative Copywriter

Copywriting, Concepts, Brand & Strategy

Curiosity has always had a way of taking me places I didn’t quite expect. From working as a stewardess on a luxury yacht in the Mediterranean to life aboard a much bigger (and rougher) ship along the Norwegian coast. It has pulled me in a few unexpected directions, from exploring music production to saying yes to a small role in a Netflix production, because why not? I didn’t have much else to do that day anyway.

That same curiosity has taken me, camera in hand, from the jungles of India to the northern lights of Iceland and, on one less fortunate adventure, to a hospital bed in Tanzania (I promise, no lions on the savannah were involved).

Eventually, it also took me to Los Angeles, where I studied Business Marketing at Santa Monica College and discovered my love for communication.

And today, that winding road has led me to Berghs, a dream of mine since high school. It took a few unexpected turns, but somehow I found my way back to where I always wanted to be. Now I study Copywriting, where I get to combine my love for storytelling, brand building and creative concepts with what has followed me through all of it – a curiosity for people, places and stories – and turn it into ideas and words.

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Experience

2026
Copywriter Intern — Differ Agency

Supported client projects across PR, web and print, including copy for a press release and campaign materials. Contributed to concept development, client meetings and project research.

2022-CURRENT
Store Manager & Hospitality Crew — Havila Kystruten

Worked across hospitality and retail, including responsibility for store operations, purchasing, sales, inventory and merchandising.

2022
Marketing Intern — Wellbration

Created written content for the website and social media, including articles, Instagram posts and reels, alongside research on relevant social media accounts.

2021-2022
Salesperson — Sthlm Blvd/Marty

Worked with personalized shopping experiences, helping customers select clothing based on their needs and personal style, alongside sales and inventory management.

Education

2027 Graduation
Berghs School of Communication, Stockholm — Copywriter/Art Director Program
2020 Graduation
Santa Monica College, Los Angeles — Certificate in Business Marketing